Overview
Meet the Ethical Food Group (EFG), conceived by one of ZGM's partners—a visionary venture that transcends conventional agency models. My integral role in this transformative project ranged from helping to shaping the brand's identity to executing UX/UI, design and co-developing the website in Webflow.
At the heart of EFG's mission is the commitment to guiding ethical food brands towards a sustainable future. As a collaborator, I worked with the brand designer Nicola Pringle, infusing my web expertise into crucial elements such as implementing dark mode and selecting system fonts for the web. These design choices weren't just aesthetic; they were strategic steps to mirror EFG's ethos on the digital canvas.
EFG isn't your typical agency; it's a holistic support system for ethical food companies. Beyond design, EFG offers specialized services in branding and marketing, alongside forging connections with funding partners to ensure these visionary brands have the resources they need to flourish.
The challenge: Craft a website that not only embodies the essence of the EFG brand but also champions a low carbon footprint, aligning seamlessly with its ethical values. The result is an engaging digital experience that mirrors the commitment of EFG to a sustainable future.
